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The ROI of Employee Engagement

Unlocking Practice Growth Through Employee Experience
In today's rapidly evolving landscape, healthcare practices face unprecedented challenges in staying competitive and innovative. A groundbreaking study from MIT's Center for Information Systems Research (CISR) reveals that the key to success lies not just in technology adoption, but in creating an exceptional employee experience. This research offers compelling evidence for why practices should prioritize creating positive work environments.
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Building Blocks of Great Employee Experience

 

Employee experience is a multifaceted concept that goes beyond traditional notions of employee wellbeing. While wellbeing focuses on the benefits and sense of belonging that make employees feel valued within an organization, employee experience delves deeper into the day-to-day realities of work. It is shaped by two critical elements: work complexity and behavioral norms, both of which profoundly impact an employee's ability to create value for the organization.

 

Work complexity encompasses the intricacies and challenges inherent in an employee's tasks and responsibilities. This includes the tools, processes, and systems employees interact with to perform their jobs. Behavioral norms, conversely, refer to the unwritten rules, expectations, and cultural aspects that guide how work is conducted within the organization.

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Employee Experience Predict Business Performance

 

The MIT study analyzed 281 companies and found that those with great employee experience (i.e., low work complexity, and strong behavioral norms for collaboration, creativity, and empowerment) were more innovative and profitable and had higher levels of customer satisfaction.

 

Those businesses in the top quartile of employee experience achieved remarkable results:

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  • Doubled customer satisfaction (measured by Net Promoter Score)

  • Generated twice the innovation in terms of percentage of revenues from new products and services

  • Reported 25% greater profitability compared to organizations in the bottom quartile​​​​​​​​​

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​These findings underscore the critical role that employee experience plays in driving business success across multiple dimensions.

 

 

Implications for Healthcare Practices

 

The focus on employee experience (EX) has significant implications for private healthcare practices, especially those that are cash-based. 

 

In private practices, the link between employee experience and patient experience is particularly strong. Engaged healthcare workers provide safer and more attentive care, directly contributing to a more positive patient experience.  This improved patient experience is associated with higher levels of patient loyalty and a reduced risk of medical malpractice claims, which is crucial for the success of private practices

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In addition, practices that prioritize EX often see streamlined operations and reduced time wastage. Engaged employees are more proactive in spotting inefficiencies and offering solutions, resulting in smoother operations and more efficient resource allocation. This is especially important in cash-based models where operational efficiency directly impacts profitability.

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Another important outcome of great employee experience is the reduction of staff turnover.  Healthcare practices that invest in EX are more likely to retain their staff, reducing the cost associated with turnover and allowing them to invest more in patient care and staff well-being rather than constantly recruiting and training new employees.

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The bottom is clear - satisfied employees are more likely to go the extra mile, potentially increasing the practice's revenue through improved patient care and word-of-mouth referrals.

 

 

Strategies for EX Success

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To cultivate a positive employee experience and drive organizational success, companies should implement the following comprehensive strategies:

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  • Reduce Work Complexity:

    • Invest strategically in technology and processes to streamline tasks and enhance efficiency

    • Simplify workflows and provide user-friendly tools

    • Enable employees to focus more on value-creating activities

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  • Foster Positive Behavioral Norms:

    • Create an organizational culture that promotes collaboration, creativity, and empowerment

    • Support employees in taking initiative and sharing ideas

    • Cultivate an engaging and productive work environment​

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  • Establish Continuous Feedback Channels:

    • Implement regular surveys, focus groups, or digital feedback platforms

    • Encourage open communication about challenges and areas for improvement

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  • Design Accountability Measures:

    • Assign clear responsibilities for monitoring and improving employee experience

    • Integrate employee experience metrics into leadership performance evaluations

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  • Communicate Strategic Significance:

    • Regularly share the importance of employee experience in achieving organizational goals

    • Highlight success stories and improvements resulting from these initiatives

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  • Personalize the Employee Experience:

    • Recognize individual needs and preferences in work styles and career development

    • Offer flexible work arrangements where possible

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  • Invest in Skill Development:

    • Provide ongoing training and learning opportunities

    • Support employees in adapting to new technologies and changing job requirements

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  • Align with Organizational Values:

    • Ensure that employee experience initiatives reflect and reinforce company values

    • Create a sense of purpose by connecting individual roles to broader organizational goals

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  • Measure and Iterate:

    • Regularly assess the impact of employee experience initiatives

    • Use data-driven insights to continuously refine and improve strategies

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By implementing these strategies, healthcare practices can create a work environment that not only satisfies employees but also empowers them to perform at their best, driving innovation and overall practice success.​​​​

Your journey to becoming exceptional
starts here.

Let's collaborate to create a healthcare environment where excellence is the standard, satisfaction is the norm, and success is inevitable.  Reach out today, and let's shape the future of your practice together.

Reach out today, and let's shape the future of your practice together.

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